The at.js library allows you to collect data by capturing various user interactions and events on web pages and apps. These actions can include clicking on buttons, links, or other elements, submitting forms, scrolling behavior, and more. Adobe Target’s servers receive this data to use for building visitor profiles and understanding user behavior and engagement patterns.
- Learn how Adobe Target works, including information about the JavaScript libraries (Adobe Experience Platform Web SDK and at.js).
- This article also introduces the various activity types that you can create using Target.
- To safeguard against service interruptions and connectivity issues, all locations are set up to include default content (defined by the client).
- The following video explains the activity types available in Target Standard/Premium and how the Target three-step guided workflow can help you achieve your site goals.
Each time a visitor requests a page that has been optimized for Target, a request is sent to the targeting system. Every time a page is loaded, a request for the content is made and fulfilled by the system. The content is governed by the rules of marketer-controlled activities and experiences and is targeted to the individual site visitor. Content is served that each site visitor is most likely to respond to, interact with, or ultimately purchase. Personalized content helps maximize response rates, acquisition rates, and revenue.
User Guide
You can download trial versions of any Creative Cloud app, including Animate, from the Creative Cloud apps catalog. You’ll need to sign in with an Adobe ID and password to download a trial. For detailed instructions, see Download and install a Creative Cloud trial.
Target Premium
Auto-Allocate automatically reallocates more traffic to the winning experience, which helps to increase conversions while the test continues to run and learn. Learn how Adobe Target works, including information about the JavaScript libraries (Adobe Experience Platform Web SDK and at.js). This article also introduces the various activity types that you can create using Target. You can also learn about the Target edge network, Search Engine Optimization (SEO), and how Target detects bots.
By leveraging the integration between AEM and Adobe Target, your teams can work harmoniously to deliver exceptional personalized experiences. The Auto-Target option within the A/B activity flow lets you harness machine-learning to personalize based on a set of marketer-defined experiences in one click. Auto-Target is designed to deliver maximum optimization, compared to traditional A/B testing or Auto Allocate, by determining which systems development life cycle experience to display for each visitor. Unlike an A/B activity in which the objective is to find a single winner, Auto-Target automatically determines the best experience for a given visitor. The best experience is based on the visitor’s profile and other contextual information to deliver a highly personalized experience. For example, you want to deliver personalized experiences to visitors from different geographic regions.
They are not available in Target Standard without a Target Premium license. To adjust the Control percentage, click the icons in the Allocation column. Performance Guardrails means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed https://traderoom.info/ a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation. Actual Call means a single request made by or on behalf of Customer that results in data being sent to Adobe servers for processing.
Choose to create variations of a page element (such as headline, image, CTA) and split incoming traffic to these variations equally. Combine the power of Adobe Target with other Experience Cloud Solutions such as Adobe Analytics, Adobe Campaign, and Adobe Audience Manager. These integrations help you gather all your important data in one place and create unified and comprehensive customer profiles. Connected to your sites and apps, Target is empowering you to optimize every touchpoint of your digital ecosystem and drive exceptional results. This decentralized architecture reduces latency and delivers tailored content and recommendations instantly, creating a smooth and responsive user experience. As a powerful personalization tool within the Adobe Experience Cloud collection, Adobe Target gives you everything you need to customize your customers’ experiences.
Server-Side implementation
At.js is a JavaScript library developed by Adobe that serves for the integration of Adobe Target with your websites. The library is designed to be lightweight and optimized for fast performance, ensuring that tailored experiences are delivered to users without negatively impacting page load times. Adobe Target offers a suite of features encompassing experimentation, personalization, and product recommendations, providing a holistic solution for optimizing user experiences. Automated Personalization records visitor activity on the site, building a profile of visitors so content can be targeted to similar visitors.
Your customers expect nothing less than customized interactions across all digital platforms. They seek relevant content that speaks directly to their interests and needs. Traffic that is identified as being generated by a bot is still served content. Bots are treated like a regular user to ensure that Target is in line with SEO guidelines. Using bot traffic can skew A/B tests or personalization algorithms if they are treated like normal users.
Central Cluster locations contain both a data collection center and a data processing center. To improve response times, Target Edges host only activity logic, cached profiles, and offer information. An “Edge” is a geographically distributed serving architecture that ensures optimum response times for visitors requesting content, regardless of where they are located around the world. Suddenly, Adobe started looking a lot more like its smaller, more nimble rivals.
Auto-Target uses advanced machine learning to select from multiple high-performing marketer-defined experiences. Experience delivery is based on individual customer profiles and the behavior of previous visitors with similar profiles. Auto-Target uses advanced machine learning to identify multiple high-performing marketer-defined experiences. Delivery is based on individual customer profiles and the behavior of previous visitors with similar profiles. Auto-Target activities in Adobe Target use advanced machine learning to select from multiple high-performing, marketer-defined experiences to personalize content and drive conversions.
Adobe Target currently doesn’t have an Edge Cluster in China and the visitor performance remains limited for Target customers in China. Because of the firewall and the lack of Edge Clusters within the country, the experiences of sites with Target deployed can be affected. Also, marketers might experience latency when using the Target authoring UI. The company’s new AI-based capabilities boost the creative confidence of everyday users.
Automated Personalization is available as part of the Target Premium solution. This feature is not available in Target Standard without a Target Premium license. For more information about the advanced features this license provides, see Target Premium. You can select a specific experience to use as control or you can use the Random experience option. Get 12-month unlimited access to all on-demand courses with practice exercise guides, sandboxes for select on-demand courses, and spotlight videos across Adobe Experience Cloud products.
However, a communication breakdown between a visitor’s browser and Adobe servers can cause an interruption in content delivery. Multivariate Testing (MVT) compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience. In this case, a random number is generated and that number is used to choose the experience to display.
